The domestic indoor playground industry is currently in a phase of rapid growth and structural reshuffling, with market concentration gradually shifting towards leading brands.
According to incomplete statistics, the domestic indoor playground market has reached over 100,000 establishments and is projected to reach a market size of approximately 200 billion yuan by 2026. In terms of consumer groups, the quietly rising post-80s and post-90s generations are the core consumer group, with 58.5% being parents born in the 1990s and 40% being parents born in the 1980s. With this shift in the main consumer group, indoor family playgrounds are transforming from traditional "places to take children out" into a third space for family growth.
The industry's growth rate has exceeded 15% for three consecutive years. The market size of China's indoor playground industry is expected to surpass 120 billion yuan by 2025. In the first quarter of 2026, the domestic children's playground market reached 38.6 billion yuan, a year-on-year increase of 13.2%, and the total market size for 2026 is projected to exceed 150 billion yuan. The core driver of this growth is the upgrading of family consumption, with a continuous surge in demand for parent-child interaction and immersive technological experiences, propelling the overall expansion of the industry.
The industry is shifting from early "extensive expansion" to "refined management," with a high rate of closure for small and medium-sized individual amusement parks: between 2023 and 2025, the closure rate of individual indoor amusement parks with annual revenue of less than 5 million yuan reached 23%; while branded, standardized, and technologically advanced integrated service providers achieved growth against the trend, with their market share increasing from 31% in 2021 to 54% in 2025, and the industry concentration is continuing to increase.
